Aspire Global-owned Pariplay has appointed Deane Hendricks as the new COO of its Wizard Games studio team.

Hendricks' role will consist of developing growth strategies for the newly branded in-house games team, being a liaison with operator partners and ensuring Wizard Games products deliver iGaming experiences within regulated markets around the world.

He has more than 10 years of industry experience; until recently he served as CEO for GameArt, as well as Game Product Owner Lead Malta, Senior Game Product Owner at NetEnt and Casino Games Producer at Play'n Go.

Wizard Games operates as a distinctive business unit within Pariplay and currently has a portfolio of over 120 games.

Hendricks commented: “This is an exciting time for everyone at Pariplay and in particular, the newly launched Wizard Games studio brand that has created waves in the industry already following the announcement of its launch.

“We are blessed with a highly skilled creative team and it is important that we can continue to demonstrate to operator partners products that can really deliver. The product roadmap for 2022 is exciting and I am determined to build on our current momentum to deliver strong growth.”

Joey Hurtado, Managing Director of Wizard Games, added: “Deane’s impeccable credentials in the industry as a leader and innovator will serve us well as we embark on our journey.

"His appointment is in itself an illustration of just how serious and determined we are to make a lasting impact by delivering the best possible products for our operator partners around the world.”