Ipsos MORI, which operates in over 90 markets across the globe, will lead a team of researchers from the University of Manchester alongside another consortium led by ClearView Research.
Expected to be published in 2023, the 18-month research project aims to uncover underlying factors that can drive up gambling harms among marginalised and socially excluded communities.
As Dr Jay St.John Levy, Research Lead at GambleAware, said: “The experiences of minority communities around gambling are at present under-researched in Great Britain, yet evidence suggests that these groups are more likely to experience harm from gambling... This will help explore why these communities experience a greater burden of harm, and how to break down the barriers preventing them from accessing services.”
The project, which saw funding increased from an initial £250,000, consists of three core objectives. The first to is explore lived experiences of minority communities with gambling, gambling harms and advisory services. The second is to explore what drives and exacerbates gambling harms in minority communities around Britain. The third is to identify the services and policies necessary to prevent and reduce these gambling harms among communities.
The grant is awarded as part of GambleAware’s wider five-year strategy to ensure that all communities within society are free from gambling harms. The charity has received total funding of over £56m to date.
In a recent GambleAware-commissioned study, it was revealed that as many as 1.4 million adults, or 3% of the population, are addicted to gambling; however, only 3% of this figure are receiving treatment for their addiction.
