This partnership will have Scout Gaming use GBG’s technology to automate affordability checks, so that it can offer players better protection from gambling.
By leveraging GBG’s identify verification, affordability and anti-fraud solutions, Scout Gaming will be able to assess a player’s risk of gambling beyond their means based on postcode-level data, such as their area’s average property values and typical negative financial indicators.
GBG’s technology also aims to ensure identities are verified fast and securely, while any Know Your Customer or Anti-Money Laundering issues are alerted instantly.
Scout Gaming will be able to run affordability checks in the background in real-time, thus ensuring minimal friction for players and improving the customer experience.
Additionally, Scout Gaming is replacing manual document checks with GBG’s IDScan, a digital solution that automates the verification process.
Andreas Sundal, Chief Product Officer at Scout Gaming Group, said: “Scout Gaming is committed to a best-in-class approach to compliance. GBG’s extensive experience in the sector and its smart technology, allows us to deliver exactly that while making it easier to maintain, manage and improve our KYC and AML processes.”
Amy Watkins, Gaming Sector Specialist and New Business Development Manager at GBG, commented: “Automating the identity verification process of players is becoming vital in the fiercely competitive gaming sector, not just to meet regulatory requirements and mitigate fraud, but to deliver the very best customer experience too.”
