Sports betting supplier IMG Arena works with 470 sportsbook brands worldwide, and delivers live streaming feeds and data services for more than 45,000 sporting events annually.
The IBIA is known as the global voice on integrity for the licensed betting industry, and is aiming to strengthen engagement on betting integrity and sports data distribution following the move.
Associate membership is open to businesses or organisations that share similar values and goals to the IBIA.
Freddie Longe, EVP and Managing Director of IMG ARENA, said: “We are thrilled to become an associate member of the IBIA. We are committed to protecting the integrity of sport and have had a consistent position and commitment to distribution of official content since our launch in 2012.”
Khalid Ali, CEO of IBIA, said: “The move... acknowledges the growing importance of sports data to IBIA’s regulated betting operators and the benefits both parties see from closer cooperation. The association looks forward to building upon our existing relationship and widening our engagement activities.”
The IBIA, which also partners with associate members such as Kambi and Stats Perform, is aiming to widen its international multi-sector engagement activity. It works with betting operators, associate members such as IMG Arena, and strategic partners across the globe.
