Fred Done involved in Nektan venture

Fred Done, founder of operator Betfred, and Warren Jacobs, managing director of digital marketing company ActiveWin Media, are to be involved in Nektan Marketing Services, a joint venture with developer and operator Nektan.

Nektan Marketing Services will be a digital marketing division of Nektan, which has announced its launch.

ActiveWin Media began working in a digital marketing partnership with Betfred in 2013.

Done said: “Nektan’s agility and passion were a perfect fit for the vision Warren and I had. This is a success story in the making.”

Jacobs said: “Joining forces with Nektan to provide a first-class turnkey solution seemed like a logical next step for their business. Fred and I have extensive experience in gaming customer acquisition and are excited about launching Nektan Marketing Services and working with Nektan’s partners to grow their player bases.”