Fred Done, founder of operator Betfred, and Warren Jacobs, managing director of digital marketing company ActiveWin Media, are to be involved in Nektan Marketing Services, a joint venture with developer and operator Nektan.
Nektan Marketing Services will be a digital marketing division of Nektan, which has announced its launch.
ActiveWin Media began working in a digital marketing partnership with Betfred in 2013.
Done said: “Nektan’s agility and passion were a perfect fit for the vision Warren and I had. This is a success story in the making.”
Jacobs said: “Joining forces with Nektan to provide a first-class turnkey solution seemed like a logical next step for their business. Fred and I have extensive experience in gaming customer acquisition and are excited about launching Nektan Marketing Services and working with Nektan’s partners to grow their player bases.”