PointsBet has announced the hiring of Liam Roecklein as its new SVP of Content.

Prior to his new role, Roecklein had served as the SVP and General Manager at Cheddar News.

Before Cheddar, he worked as an Executive Producer at Time and was responsible for the development of programming with magazine brands like Sports Illustrated, People, Fortune, Time, Essence, People en Español, Gold, Money and more.

After his graduation from Sacred Heart University, Roecklein started his career in 2012 at Zazoom and in the production department at Major League Baseball.

As the new SVP of Content at PointsBet, Roecklein will oversee the operator's overall content strategy for digital, social and traditional media, enhancing customer experience.

Roecklein said: "PointsBet's stable of talent and sports partnerships offers a treasure trove of untapped resources. The industry is just starting to embrace the assets available to create extraordinary content for use in traditional, online and social media.

“We are at the precipice of what's to come. True to form for the brand, PointsBet will be at the forefront of attracting users and engaging them where they are."

PointsBet US CMO Kyle Christensen added: "We are poised to do big things with Liam coming on board. His proven track record of growing businesses using content as a staple for building communities can't be understated.”

PointsBet is a bookmaker listed on the Australian Stock Exchange that operates in Australia, the US, Canada and Ireland. The bookmaker is the exclusive sports betting partner for professional sports teams and leagues, including the NFL, NBA, NHL, MLB and PGA Tour.