As per the deal, the operator and Audacy will team up on live events at a new New York location, and at music festivals and Hard Rock Café events around the country.
The partnership began after Hard Rock became the exclusive partner for Audacy Beach Festival in Fort Lauderdale.
Audacy has planned to host several events in spring 2022 at Hard Rock Live, at the Seminole Hard Rock Hotel and Casino Hollywood.
Additionally, Audacy and Hard Rock Café have decided to host a series of annual events at Hard Rock Café locations worldwide; the events will include numerous private concerts at the Café in Nashville, and music industry events in both Nashville and New York City.
The two will also partner on other festivals like Tortuga Music Festival in conjunction with Live Nation.
David Field, Chairman, President and CEO at Audacy, commented: "We are thrilled to enter into this partnership with Hard Rock International. The collaboration brings together two organisations that support music, artists and powerful fan experiences. We are excited to dive into the full slate of projects we will bring to life together."
Jim Allen, Chairman, Hard Rock International and CEO, Seminole Gaming, added: "Hard Rock and Audacy are brands synonymous with world-class entertainment and music.
"This collaboration will translate into a powerful entertainment offering for music fans by two brands who know how to do it best."
Audacy is a multi-platform audio content and entertainment company that recently held its Audacy Beach Festival in South Florida, featuring performances from Twenty One Pilots, Lil Nas X, Weezer, The Lumineers, Glass Animals and more.
