The agreement is expected to generate upfront and recurring revenues of around $430,000 over the initial three-year contract term.
The Hippodrome is an entertainment and casino venue with five floors of gaming and a dedicated poker floor.
SenSen CEO Subhash Challa said: “This is SenSen’s first casino contract in the UK and provides further opportunity for the company to target the large UK and European markets, which have over 1,000 casinos and more than 30,000 tables between them.
“Currently, we are part of multiple trials for our AI solutions with several casinos globally, and with Covid-19 restrictions easing, we are confident many of these trials will move to production roll-outs in 2022.”
Hippodrome CEO Simon Thomas added: "We are thrilled to be introducing SenSen’s AI solutions into the Hippodrome.
“We have been monitoring technological advances in bet recognition and game analytics for some time and are pleased with the accuracy, ease of installation and level of service from SenSen.
"We are proud to be the first to launch SenGame in the UK/European marketplace.”
SenSen’s AI solutions are designed to detect and recognise bets placed on the gaming table and to extract critical operational information, such as the number of players engaged in the game, average betting value per player, the game pace and side bets analysis – all in real-time.
The extracted data is used to power a range of applications aimed to improve customer service of the casinos.
The installation is scheduled to be finished in time for ICE London, which will be held between 1 and 3 February 2022, with the Global Gaming Awards kicking that week off on 31 January.
