Inside Edge expands offerings and launches new product
The provider of in-depth sports betting analytics products for teams and media, Inside Edge (IE), has expanded its offerings into the sports betting industry via deals with BetMGM and Sports Alerts, as well as the launch of its first product for fans, My Inside Edge.
In September 2021, BetMGM and IE signed a two-year agreement. This will have Edge’s ‘Remarkable insights’ power BetMGM’s MLB, NFL and NCAAF game notes in a way that will drive more traffic and, eventually, increase handle. Remarkable is Edge’s AI technology used to analyse sports data and unveil performance insights that are fully automated and produced both pre-game and in-game.
Edge has also teamed up with scores and statistics app, Sports Alerts. The deal will allow Sports Alerts’ users to gain access to Inside Edge’s MBL and NFL products, including Reasons, a product that predicts which team has the advantage, and 5-Star Picks, IE’s pick to win against the spread.
My Inside Edge is a site that provides sports bettors and daily fantasy players with free matchup-specific insights and projections to help build lineups and make confident and informed decisions. Insights include Daily Fantasy Player Cards, IE’s pick to win against the spread and Reasons.
Inside Edge CEO Randy Istre, commented: “As Inside Edge continues to innovate and expand our offerings, we are excited to make our debut in the sports betting world in partnership with BetMGM, and the fantastic mobile app developer, Sports Alerts / Luno Software. The power of our Remarkable insights engine in combination with their engaged users creates an elevated experience for fans and sports bettors.”
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