BtoBet focuses on horse racing sector in latest industry report
BtoBet has released its latest industry report, this time focusing on the horse racing sector. The company ask the important question of, what can race tracks do to support and ensure the continuation of an evolving sportsbook market?
As an organisation, BtoBet offer sports betting and online casino technology solutions as well as management services with technological intelligence. The report aims to offer analysis as well as an anticipation of the market’s needs through technological innovation.
Report details
This latest industry report provides a detailed analysis of the sector and takes a particular focus on the British and French horseracing market, examining growth, market share, and the impact that has been made in terms of local Gross Gaming Revenue (GGR).
One element of BtoBet’s report titled ‘horse racing betting focus’ emphasises the fact that the sector is nowadays no longer considered a niche market, and that the bookmakers who once regarded it as the separate working channel, no longer see it as an area requiring “niche considerations”.
In contrast to this previous view, there is an increasing number of operators who are looking to diversify the options offered to customers and are looking to provide a more stimulating betting experience. It is within the horserace sector that these changes are most anticipated by betting operators.
BtoBet’s report is free and open to anyone online. It includes chapters that compare turnover growth to other sports; performances experienced during the pandemic; plus an analysis on the increase in the number of active players.
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