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NeoGames looks to “transform” Turkish gaming experience with Sisal Sans deal

Digital lottery provider NeoGames has furthered its relationship with Sisal Sans as it sets out to “transform” the gaming experience for Turkish players.

TurkeyIstanbul

Through this deal, Sisal Sans, a joint venture between Italy’s Sisal SPA and Turkish conglomerate Demirören Holding, will gain access to the studio’s games for its site, Milli Piyango. This includes access to NeoGames’ existing portfolio as well as an ongoing stream of new releases.

Several of the provider’s titles will arrive on launch, including VIP Platinum, Fruity Cubes, Enchanted Winnings and Treetop Treasures, with more to be added over the coming months.

“NeoGames has a wide portfolio of exciting and innovative games and extensive industry experience, which is a perfect fit for our commitment to providing our customers with quality and award-winning experiences,” said Sisal Sans’ CEO Selim Ergun.

“Sisal has enjoyed a long-term strategic partnership with NeoGames for more than 10 years, and they’ve helped us to create a successful instant games category in Italy.

“We are looking forward to collaborating even further with NeoGames as we enrich our gaming site and our systems in Turkey with NeoGames’ games and technology.”

Likewise, Moti Malul, NeoGames’ Chief Exec, was enthusiastic about this new deal, commenting: “This is a superb opportunity to enrich our footprint within the European market and to continue building a long-term relationship with Sisal Sans, a market leader in Turkey.

“We share a common goal to create unique and exciting online gaming experiences and we hope that the addition of our titles to the Lottery’s offerings will help draw in new audiences and support their customer acquisition strategy.”

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