Real Luck Group, trading as Luckbox, has launched an online casino as part of a revolutionised betting platform, complementing its existing offering of esports and sports wagering. 

The Luckbox casino, which is now live, features in-play betting on a range of major esports, in addition to live streaming capabilities for its customers. This is part of the company’s growth strategy to take advantage of the expanding global online casino market, currently worth $135bn, and increasing at a rate of 3.5% per year. 

Thomas Rosander, Luckbox CEO, commented: “Most of our efforts this year have focused on recalibrating our next-generation wagering platform. The online casino deployment marks the most substantial and first visible milestone in that process and we achieved this prior to year-end... We will continue to iteratively enhance our proprietary products as we strive towards providing a superior betting experience for the next generation of players.” 

Addressing the future strategy of the company, Rosander said: “With this major effort now complete, we are in a position to turn our focus to our growth strategy. We plan to scale our player acquisition efforts across all our verticals of esports betting, sports betting, and online casino early in the new year and we look forward to sharing KPIs relevant with investors soon.” 

The group also announced that it has granted 4,650,000 stock options to be made available to directors, employees and consultants, which will be exercisable for a period of three years. 

The announcements capped off a busy period for the company, which last week appointed William Moore as its new CFO.