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OnlineSports BettingIndustry

NFT collection powered by Betano

Online operator and master sponsor of Clube Atlético Mineiro, Betano, claims to be offering the first NFT collection where every token unlocks “exclusive experiences.”

Betano NFT 2021

The Atlético Brazilian Championship NFT collection is powered by Betano and consists of 50 NFTs in three different tiers.

The first tier, “the Bettano effect,” is a unique NFT that offers the owner a full day at Atlético’s training facilities, a training session with some of the players, a one-year Atlético membership, official jerseys and several other facilities.

The NFT is not for sale and will be received as an award after successfully completing a mission.

The second tier “Golden Edition” includes four NFTs that can be auctioned over a period of a week, starting at $5,000. The winners will receive flight tickets to Brazil and a meet-and-greet with members of the team, among other things.

The third and last “Silver Edition” tier consists of 50 digital collectables sold at a $200 fixed price; the owner will be granted access to personalised videos of the players, official merchandise and more.

Felipe Ribbe, Head of Innovation at Clube Atlético Mineiro, said: “We are very happy that through our partnership with Betano and Crypto.com we can provide a different kind of NFT collection. We see non-fungible tokens as passes that unlock experiences in the physical world and that’s what we are bringing here.

"Atlético has been leading the crypto movement in the Brazilian sports industry and that collection is another step that we take.”

Alexandre Fonseca, Country Manager, Kaizen Gaming (Betano's parent company), added: “The NFT collection unlocking physical experiences marks a first in the online gaming industry, but also a first for our customers in Brazil.”

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