Bet365 faces fines after "misleading" Australian punters

65 faces large fines after the Australian Federal Court slammed the online operator for luring novice punters into a “web of deception” when offering them free bets.

The firm advertised “free bets” but the “false” promotion actually required users to spend up to AUS$1,200 before they could unlock the $200 in free bets, according to the court judgement.

Federal Court Justice Jonathan Beach said the strategy used by the Australian and UK arms of Bet365 amounted to customers that were new to online gaming being drawn into a “web of deception”.

The Federal Court ruled in favour of the Australian Competition and Consumer Commission, which had brought the case against Bet365, and ruled that the operator had engaged in misleading and deceptive conduct.

ACCC chairman Rod Sims said: “This judgment makes it clear that companies cannot use the word 'free' in offers to consumers where any conditions that seek to neutralise the 'free' nature of the offer are not clearly identified.

“Inducements like free bets run the risk of signing up new and inexperienced gamblers based on a deceptive claim.

“Compliance with the Australian Consumer Law is essential for all companies that sell to Australian consumers, regardless of geographic location.

“Bet365 in the UK provided support to the Australian company including finance, customer service, and the Bet365 website.”

Penalties will be determined at a further hearing in the Federal Court.