Pragmatic Play extends footprint in Buenos Aires via BPlay

By Gambling Insider

Pragmatic Play has announced a new partnership with BPlay to extend its presence in Buenos Aires.

The agreement, which marks a further step in the supplier's expansion into the Argentinian market, will have its slots and table game portfolios provided in Buenos Aires via BPlay.

The deal is one of many commercial deals the game content provider has announced after its recent authorisation from the regulatory board for Buenos Aires City.

BPlay is an operator of both land-based and online brands in Latin America. On top of the usual table games, live casino games, video bingo, virtual sports and many slot games and tournaments, its players will now have access to several new titles including Congo Cash and Madame Destiny.

Pragmatic Play’s VP of Latin America, Victor Arias, said: “It’s essential to partner with the leading operators in any jurisdiction we move into and BPlay fits that bill. Our slots and table games will enhance its already strong proposition and we’re looking forward to seeing how their players react to our titles.

Sebastian Puente at BPlay added: “In line with our growth strategy we strive to ensure the best content from the industry’s leading developers to maintain our position at the fore of the market. Pragmatic Play’s range of slots and table games are an integral part in achieving that goal.”

Pragmatic Play currently develops and launches up to five new slots titles every month, additionally delivering live casino and bingo games as part of its multi-product portfolio, available through one single API.

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