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OnlineLand-BasedSports BettingIndustry

Kambi partners with Affinity Interactive in Iowa and beyond

Kambi has entered into a partnership to provide its online and on-property sportsbook to Affinity Interactive (AI).

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The two companies will work together to power AI’s upcoming retail, digital and online sports betting offering, as well as DRF Sports.

The multi-year partnership will provide AI with access to Kambi’s betting solutions, including compliance provision and odds compiling, as well as customer intelligence and risk management. This is all built on Kambi’s proprietary software platform.

In addition to the multi-year partnership, this is also a multi-state agreement. It will introduce the Kambi-powered sportsbook online in Iowa, before launching in additional states throughout 2022 and beyond.

“We are thrilled to work with the talented team at Affinity Interactive to provide our leading software to sports enthusiasts across the US,” said Kristian Nylén, CEO of Kambi.

“This agreement is an exciting opportunity to showcase the strength of our product and leverage our experience to succeed in the competitive sports betting market. The combination of Kambi's advanced technology, DRF Sports’ multimedia information capabilities and Affinity Interactive’s regional casino assets makes for an enticing sports betting proposition."

James Zenni, Chairman of Affinity Interactive, echoed his enthusiasm for the upcoming collaboration and the chance to provide Kambi’s technology and services to customers.

“This is an exciting time for Affinity Interactive and the sports betting industry, and partnering with Kambi will allow us to capitalize on a number of compelling opportunities and position our businesses for shared success,” said Zenni. “This is the first step in our strategy of rolling out the DRF Sports brand to online customers for sports betting and iGaming.”

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