Sainsbury held the position for seven years from when she co-founded the group in 2011. She takes over from David Briggs, who held the position from 2018 to 2021.
Co-Founder Briggs will now serve as Director with a special focus on strategic initiatives, including the expansion of the company’s cybersecurity services into new markets.
“David will continue to be an essential part of the company by dedicating himself to special projects, not least by providing core leadership on GeoComply’s future in fintech,” said Sainsbury.
“He will also focus on managing and delivering innovation on the product front and will take a central role in consolidating our internship and graduate recruitment programmes to secure a bright future for our team’s growth.
“His leadership has seen GeoComply through a transformative period as the business has expanded into exciting verticals and received institutional investment.”
During his time as CEO, Briggs oversaw GeoComply through its hyper-growth phase, where revenue increased by over 1,500%.
Briggs commented: “After four incredible years as CEO, I am looking forward to supporting Anna as she steps back into the role she was born to have. Anna is a natural born leader and visionary and I have every confidence that her passion and dedication will take GeoComply to new heights.”
Sainsbury sits on the board of the American Gaming Association and MVB Bank, and has been recognised in The Most Influential Women list of women in gaming and business.
