Kieran Peters, a specialist in the field of casino promotions, brings 15 years of marketing experience in a casino gifting background. His new role will focus on predictive data and audience targeting, while implementing metrics to yield successful marketing campaigns.
Josh Blake, Gander Group CEO, commented: "Kieran's understanding of the data analytics that drive casino promotions will be another strong asset to be utilised by our customers. I have known Kieran for several years and have always admired his passion for the numbers and metrics that are the foundation for successful loyalty programs. We are absolutely thrilled to have him on our team."
Peters, who started his marketing career as a gift supplier, has experience across a wide range of operations, including a casino marketing start-up, and developing a proprietary analytics platform. He is expected to bring his expertise in evaluating new concepts, solving problems and energising marketing efforts.
He commented: “I have a passion for learning and a deep desire to solve complex business problems. I was drawn to Gander Group because of the amazing culture, the collaborative environment and the innovative mindset. I hope with my unique experience I can lend value to the already successful team.”
Gander Group, based in California, partners with over 300 casinos across the US, offering a holistic marketing service with the aim of driving customer engagement. In addition to the appointment of Peters, Chris White was recently announced as President of Sales, tasked with the role of continuing to grow Gander’s client base.
