The recently founded company came to light in 2019, comprised of four casino executives sharing a unified vision of the correlation between people and technology bringing impactful results.
With the aim of improving operational efficiency, OPTX gathers data from a multitude of source systems, cleanses the data and presents it in a concise way.
The Three Rivers Casino Resort has selected OPTX for its range of slots, player development and artificial intelligence products.
Rick Ray, Three Rivers Casino Resort Director of Gaming, said: "The decision to go with OPTX was an easy one. After searching for a solution to analyse our data and provide meaningful recommendations, we could not be more pleased to be implementing OPTX."
Brooke Fiumara, OPTX Co-CEO, commented: "We are excited to partner with the accomplished team at Three Rivers Casino Resort. OPTX is devoted to providing the most extensive solution available in the gaming industry today.”
OPTX aims to provide an end-to-end solution focusing on slots, marketing campaigns, player development and artificial intelligence.
The company uses data intelligence that creates actionable recommendations for casino operators, alongside providing real-time insights individual to each player.
This data intelligence empowers teams to utilise their time implementing strategies that aid in increasing guest visitation and retention, profitability and revenue.
