Published
OnlineLand-BasedCasino

Three Rivers Casino Resort chooses OPTX

OPTX, the start-up technology brand focused on streamlining casino player data into real-time insights for casino operators, has incorporated Three Rivers Casino Resort into its client list.

System

The recently founded company came to light in 2019, comprised of four casino executives sharing a unified vision of the correlation between people and technology bringing impactful results.

With the aim of improving operational efficiency, OPTX gathers data from a multitude of source systems, cleanses the data and presents it in a concise way.

The Three Rivers Casino Resort has selected OPTX for its range of slots, player development and artificial intelligence products. 

Rick Ray, Three Rivers Casino Resort Director of Gaming, said: "The decision to go with OPTX was an easy one. After searching for a solution to analyse our data and provide meaningful recommendations, we could not be more pleased to be implementing OPTX."

Brooke Fiumara, OPTX Co-CEO, commented: "We are excited to partner with the accomplished team at Three Rivers Casino Resort. OPTX is devoted to providing the most extensive solution available in the gaming industry today.”

OPTX aims to provide an end-to-end solution focusing on slots, marketing campaigns, player development and artificial intelligence.

The company uses data intelligence that creates actionable recommendations for casino operators, alongside providing real-time insights individual to each player.

This data intelligence empowers teams to utilise their time implementing strategies that aid in increasing guest visitation and retention, profitability and revenue.


Casino News Sponsor
Premium+ Connections
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Relax Gaming
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...