The Pennsylvania-based property intends to leverage VizExplorer’s marketing know-how, in particular its campaignViz offering, to strengthen its presence in the competitive Northeastern US market.
Located on a 400-acre plot of land in Plains County, Pennsylvania, Mohegan Sun Pocono is a relatively short drive from New York, Philadelphia, New Jersey and Delaware.
As a result, the operator is aiming to employ VizExplorer’s expertise to capitalise on its accessible location.
According to the provider, its campaignViz solution “simplifies player segmentation, streamlines campaign creation and analysis and automates offer management and optimisation”.
VizExplorer CEO David Patent commented: “We are excited to add the fourth Mohegan Sun property to the VizExplorer family.
“We look forward to partnering with the Mohegan Sun Pocono team and enabling their team to advance their direct marketing capabilities.”
The Mohegan Tribe of Connecticut launched its flagship Mohegan Sun casino in 1996 and acquired the Pocono property in November 2005. These two sites brought in $241.4m and $68m respectively for the third quarter of 2021.
Mohegan Sun Pocono is currently home to 82,000 square feet of gaming space including more than 50 table games, nearly 1,800 slot machines and electronic table games.
“We look forward to seeing the financial impact of VizExplorer solutions as we implement these products across our brand,” said David Parfrey, VP of Marketing at Mohegan Sun Pocono.
“VizExplorer has fantastic tools to help us execute our strategy and their team really understands our business.”
