In a blog post looking ahead to 2022, Jansen said that he knew “the amount of advertising … is causing quite a stir” and advised operators to exercise moderation and demonstrate responsible behaviour.
Jansen highlighted several motions already passed by the Netherlands’ House of Representatives calling on the Government to put an end to gambling advertisements, and reminded his audience that the country’s new cabinet will soon have to adopt a position on this issue.
If operators do not want public opinion to turn against them, asserted Jansen, they must consider their actions more carefully or face heavier restrictions.
“In the run-up to the legalisation of online games of chance, I repeatedly pointed out the importance of moderation and responsible behaviour,” stated Jansen.
“We have seen in various foreign countries that at some point the government was forced to intervene by restricting or even banning the possibility of advertising.
“I can only reiterate the importance of responsible and socially aware behaviour.”
However, Jansen did accept that some advertising from licensed operators is necessary, though he said, in no uncertain terms, that licensees should ensure they “don’t overdo it”.
Jansen also expressed his gratitude for the work of the Netherlands’ outgoing Minister for Legal Protection Sander Dekker, and said he looks forward to working with his replacement, Franc Weerwind.
“I always say: the KSA is independent in its oversight, but it does not operate in a vacuum,” remarked Jansen.
“We have always been able to consult each other on policy matters. Gaming history has been made with Sander Dekker at the helm.”
