Published
OnlineMarketingSports Betting

Sports Gambling Guides agrees marketing partnership with FanDuel

Sports Gambling Guides (SGG) has agreed a social media marketing partnership with FanDuel, expanding upon their long-standing relationship. 

fanduel2

The deal allows the sports betting operator to advertise to SGG’s fan database, totalling over 10 million users, on Instagram, Twitter and other social media platforms. FanDuel operates in multiple states across the US. 

Troy Paul, Company President, SGG, commented: “Sports Gambling Guides is proud to announce our continuing relationship with FanDuel in promoting its products to our millions of avid sports fans. FanDuel has the sportsbook offerings our fans are asking us for, and we will now feature FanDuel in our daily sports content showcasing the most exciting sporting events of the day.” 

He continued to touch upon shifting trends in data consumption: “A generational shift is happening among sports fans across the major US pro-leagues. Younger fans – Millennials and GenZ – showed a desire to interact with sports content beyond live games and a strong preference for more personalised engagement with content, a shift from the traditional fan and league relationship. 

“Our fans, average age 21 – 40, are getting their sports scores, information and video content almost exclusively from Instagram, Twitter, TikTok, Twitch, YouTube, and other social media platforms. It's delivered in real time and is growing exponentially.” 

Alongside its sportsbook offerings, FanDuel also promotes daily fantasy events, horseracing and a range of popular casino games, such as blackjack, roulette and a variety of slot formats. It has 12 million registered users across the US.

Premium+ Connections
Premium

RISK

 
Premium

Galaxsys

 
Premium

GammaStack

 
Premium

Sport Generate

 
Premium

Lynon

 
 
 
Premium

Digitain

 
Premium

Imagine Live

 
Premium

1xBet Partners

 
Premium

PIN-UP Partners

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Esportes Gaming Brasil

Ana Carolina Luna Maçães

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...