Published
OnlineLottery

IGT and WWE sign distribution deal

International Game Technology (IGT) and WWE have signed a multi-year exclusive licensing agreement to develop and distribute WWE-branded omnichannel lottery games.

WWE logo mobile 2022

The deal includes turnkey promotional programs that feature WWE logos, Superstars, as well as events and programs.

Jay Gendron, IGT CEO, Lottery, said: "The WWE brand has broad appeal that reaches diverse age groups and cultural demographics in many geographies. IGT looks forward to melding the unique WWE assets with IGT's lottery expertise to create appealing, high-quality games and second-chance promotional opportunities for our global customers and their players."

Alex Varga, WWE VP Revenue Strategy & Development, added: "IGT is the clear industry leader in the lottery and gaming space, and we look forward to collaborating by bringing our intellectual property to our fans and lottery games around the globe.

"This is an exciting opportunity for us to continue to leverage the strong crossover between the WWE Universe and another segment of the gaming landscape."

IGT delivers entertaining and responsible gaming experiences across all channels in more than 100 countries.

WWE's business portfolio delivers original content 52 weeks every year on a global scale, while its content is accessed from more than 900 million homes and is available in 28 languages.

The list of its distribution partners includes names such as NBCUniversal, Fox Sports, BT Sport, Sony India and Rogers.

The WWE Network includes all live pay-per-views and scheduled programming, as well as a video-on-demand library that is currently available in over 180 countries. In the US, NBCUniversal’s Peacock is the exclusive streaming partner of WWE Network.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine