OnlineSports BettingIndustry

Better Collective secures operator partnerships as online betting launches in New York

Better Collective has joined forces with New York’s newly licensed operators as mobile sports betting arrives in the state.


Ahead of the launch of New York’s online betting market, Better Collective has partnered with three of the four operators cleared to provide fans with betting lines, sports information and statistics via its Action Network and Vegasinsider platforms.

On Saturday 8 January, sports betting will go live in the Empire State after Caesars Sportsbook, DraftKings, FanDuel and Rush Street Interactive received approval from the New York State Gaming Commission (NYSGC) to accept and process mobile wagers.

Better Collective is looking to capitalise on this through its partnership agreements. The company believes New York has the potential to become the biggest sports betting market in the US, and wants to get in on the ground floor of this opportunity.

It said: “Even though the sports media platforms from Better Collective already have more than 500,000 visitors every month from New York, it has not been possible for them to use the information for betting. This changes now.”

Marc Pedersen, CEO of Better Collective US, expressed his excitement about this opportunity, saying: “Unlocking the fourth most populous state in the United States to mobile sports betting is a huge moment for Better Collective and our growing portfolio of US assets. 

“We are strongly positioned and excited to continue delivering sports betting content to the many thousand sports enthusiasts from New York that visit our sites daily.”

While the NYSGC has granted licences to nine operators, the remaining five are conditionally licensed and continue to work towards satisfying statutory and regulatory requirements necessary to launch.

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