The NFL team based in Buffalo, New York has agreed a multi-year partnership deal with the Flutter-owned operator that will grant FanDuel to right to use the Bills’ branding.
In addition to the team’s marks and logos, the sports betting business will gain access to a range of media assets, including TV and radio spots.
Bills devotees will also be seeing a lot more of FanDuel, whose marketing materials will appear on in-game signage and activations at the team’s Highmark Stadium home field.
“FanDuel has built a strong reputation as a premier sports betting destination for sports fans,” said Dan Misko, Senior VP of Business Development at Pegula Sports & Entertainment, the Buffalo Bills’ owner.
“The ways they reach people through engaging and entertaining content is innovative and aligns with how we think about connecting with our fans.
“We’re very excited for all this partnership will offer our valued fans throughout the state of New York as part of their game day experience and look forward to working with FanDuel for many years to come.”
FanDuel will also be the presenting sponsor of the Buffalo Bills-themed podcast, Bills by the Numbers, hosted by Steve Tasker and Chris Brown.
Mike Raffensperger, FanDuel Group’s Chief Marketing Officer (CMO), commented: “The Bills take pride in being a culture that is built on genuine connection with their fans, and we are absurdly fan-focused at FanDuel, making this a natural collaboration.
“As we prepare to bring America’s #1 sportsbook to New York state, we will collaborate with the Bills to bring unique content and experiences to one of the most loyal fanbases in sports.”
