Dr Eric Lee has become the new VP of Diversity, Equity and Inclusion (DEI) for operator PointsBet.

His new role will consist of overseeing all of the operator’s DEI-related efforts and initiatives, as well as taking the leadership of the organisation’s DEI Committee.

Additionally, Lee will be also executing a long-term strategic approach with the final purpose of making PointsBet a more diverse and inclusive organisation and workplace.

PointsBet Chief of People Rachelle Carpenter commented: “We are absolutely delighted to have Eric’s wealth of experience on board as we continue to strive towards a more diverse organisation and workplace culture.

"I have no doubt his efforts will help push us forward as a brand and culture, to ensure we offer the best employee experience and a strong sense of inclusion and belonging here at PointsBet. I look forward to Eric spearheading our DEI efforts and the positive ramifications it will bring to our teams and customers around the world.”

Lee has previously served as the Assistant VP of DEI at Colorado College and has more than two decades of experience in the academic, corporate and leadership fields.

Lee implemented the DEI plan for Fortune 500 company TEKsystems and its 7,500 employees. The leadership program he developed was specially designed to identify, retain and promote top-performing people of diverse cultural backgrounds throughout the entire organisation.

The described program has eventually become TEKsystems’ "talent pipeline for formal sales, executive and operation leadership programs”.

Lee has been a board member for several non-profit organisations, such as the Colorado Black Chamber of Commerce, the Colorado Black Construction Group, Visit Denver, Colorado Boxing Commission.