Sports betting operator Kwiff has implemented Sportradar’s proprietary programmatic advertising solution, ad:s.
The Sportradar ad:s is a purpose-built platform tailored to meet the digital marketing needs of sportsbooks. The use of ad:s will play an important role in accelerating Kwiff’s growth strategy.
Sportradar’s betting-specific DSP will help Kwiff’s optimisation process in terms of media buying capability.
Sportradar’s programmatic media buying solution will power and support the betting service’s affiliate network.
Since the ad:s solution went live in October 2021, Kwiff has reported an important rise in new players as well as an increased reactivation rate.
Kwiff is now expecting to double down on its promise to provide a different type of player experience by introducing personalised advertisement in the coming weeks. This means players will get to watch timely, relevant and engaging visual content that will help them make improved betting decisions.
Kwiff CEO, Charles Lee, commented: “Sportradar’s programmatic advertising solution, ad:s, has allowed us to build on our impressive growth over the past 12 months. By optimising our media buying campaigns we have seen a sharp rise in users and reactivated players which led to considerable gains in ROI.”
Founded in 2015, Kwiff is a sports betting product that encourages its users to follow their instincts.
The company offers users the possibility to supercharge any placed bet, regardless of sport, odds or stake.
The Malta-based company holds licences under the Gambling Commission, the Isle of Man Gambling Supervision Commission and Ireland.