This rebranding, which is now live on the website and across all social media platforms, will see a complete image shift in terms of overall outlook, content and design.
Launched in August 2018, MrQ now offers 900 slots and games, such as 9 Pots of Gold, Money Train 2 and Immortal Romance.
This latest redesign is aimed at plans for future expansion, with a new emphasis being on player care, as well as the overall gaming experience. This year, the casino also plans to expand into new international markets.
Savvas Fellas, Managing Director of MrQ, said: “Up until recently in our journey, we worked off legacy designs, there was no real story, we were making it up as we went along. We did a great job in doing, but we needed more. We had to dig deeper into who we wanted to appeal to and what that looked and sounded like in terms of a product.”
He further added: “Our brand should say something about us, our values, our beliefs, our mission. Now we’ve defined them, we can own them in everything we do. We started the exercise unsure where it would go and we finished it feeling it was an absolute necessity that came at the right time.”
Built on a bespoke software platform, MrQ hopes the rebrand will push the industry forward in terms of innovation, as well as individually appealing to a new market of customers.
