This partnership will see Bet99, which was founded in Canada in 2019, offer a full range of Crazy Billions games such as lottery, scratch cards, slots and table games.
Also established in 2019, Crazy Billions' specialist expertise is in online gaming, with its additional knowledge developed through a focused approach to the casino, lottery and instants market segments.
As a result, this collaboration will allow Bet99 to extend its online content, crossing a range of slot titles, the casual nature of the lottery, as well as instant win products.
The Bet99 brand is owned and operated by BQC Consulting. It already features 1,000s of titles and offers its customers access to a portfolio of gaming verticals that are well established within the brand.
Bet99 CEO Milena Tsekova said: “Crazy Billions being available to our platform has enhanced our offering and an even greater selection of games. Lottery and instant win games help drive acquisition and retention rates thanks to game-speed and regular mega prize draws.”
Ashley Sandyford-Sykes, Director of Crazy Billions, added: “We’ve been impressed right from the start of our relationship with Bet99 and believe our portfolio of more than 50 titles will benefit their offering.
"Crazy Billions delivers value to its partners by leveraging the games library to streamline customer journeys and meet demand in a fast-paced industry.”
