It’s been 10 years since the launch of Playtika’s Caesars Slots, so to celebrate, the Vegas-themed free-to-play social casino game is hosting a month of events for its global customers to take part in.
Throughout January, the celebrations will focus on the legacy as well as the future of the game, through a series of events, tournaments, new game features and the launch of a series of adverts that will include Home Improvement TV star Ty Pennington.
To mark the anniversary, Caesars Slots players will receive personalised videos which offer a “highlights reel” featuring playing highlights from when the individual first downloaded the app until the present time. There will be a “Cheers to the Next Decade” theme alongside 10 days of virtual gifts. The game will feature a new card collection, personalised features, anniversary pet accessories and an anniversary room within its Fortune Palace.
Liran Paz, General Manager at Caesars Slots, said: "Reaching 10 successful years of Caesars Slots is a huge milestone both for our team and our loyal global player community, without which this longevity would not be possible. A decade of growth is the result of putting players' entertainment first, the Caesars way, and never ceasing to innovate and surprise.
"We are thrilled to be able to celebrate this great journey with our players throughout the month of January, jointly sharing memories as well as the excitement of new things to come. Our lives need play, especially during difficult moments, and as part of the Playtika family we look forward to another decade of bringing joy, play, and entertainment into people's day-to-day life!"
Players will experience a new, celebratory style to the game through a temporary design “Road to the Empire,” which includes features such as being able to change the look of machines according to what you feel luckiest with.