As per the deal, Caesars Sportsbook is provided with naming rights to a new sportsbook-style premium club lounge at Highmark Stadium.
In addition to the new club, Caesars will also be able to use official Bullafo Bills logos, along with access to a wide range of VIP experiences and hospitality assets for its bettors, through the Caesars Sportsbook app’s integration with the Caesars Rewards loyalty program.
The agreement also includes broadcast and digital content across the Buffalo Bills' properties, TV-visible in-game signage and access to unique fan activations at Highmark Stadium.
Chris Holdren, Co-President of Caesars Digital, commented: “This partnership gives us the opportunity to connect with one of the most passionate fanbases in all of the sport.
“We're ready to welcome Bills fans into the Caesars Empire and offer them access to best-in-class hospitality experiences through our Caesars Sportsbook app, as we continue to expand our footprint across the state of New York and beyond.”
Dan Misko, Pegula Sports & Entertainment SVP of Business Development, added: “The Caesars Sportsbook app is a premier sport betting app that connects sports fans and delivers best-in-class experiences. We're very excited to work together with Caesars to engage Bills fans throughout Western New York and Southern Ontario, bringing these unique experiences right to their fingertips.
“We look forward to the new attraction Caesars will bring to Highmark Stadium next season, and to working with Caesars Sportsbook for many years to come.”
