Online slot developer and live casino content distributor Swintt has named Per Hedén as its new Chief Product Officer.

Former Yggdrasil executive Hedén has over 10 years of experience in senior management roles with responsibility for product, IT and marketing.

Hedén previously served as CPO of Yggdrasil Gaming, having also worked as a Senior Strategy Consultant at GAN. He joined Swintt in October last year in a similar consulting role, but has now been appointed as CPO.

“I am delighted to announce Per as our Chief Product Officer and for Swintt to continue to benefit from his unrivalled experience, knowledge and passion as we look to take our games to the next level, grow our product team and streamline our internal processes,” said Swintt CEO David Flynn.

“Per has been working with Swintt for several months and has already made an impact on our games and the experience our slots and live casino titles provide players. As CPO, he will continue to influence the direction in which we take to game development and how we elevate the player experience.”

Hedén has been tasked with developing ways to improve the player experience across future Swintt games, as well as building out the product team and optimising product processes.

Hedén commented: “I am looking forward to working closely with the talented team to create the best player experience possible while also driving Swintt into becoming a tier one developer that also leads the change for sustainability across the industry and, indeed, globally.”