Aspire Global will enter Denmark’s sports betting market after receiving approval from the Nordic country’s regulator.
The Danish Gambling Authority (DGA) has granted Aspire a betting licence, permitting its subsidiary BtoBet to accept and process wagers.
While Aspire, through its casino vertical, has been present in Denmark’s gambling space since 2012, Danish players will now be able to access BtoBet’s sportsbook platform to check odds and place wagers on their favourite teams.
“Our offering has been considerably bolstered up by the acquisition of BtoBet and its proprietary sportsbook,” remarked Aspire Global’s CEO Tsachi Maimon.
“We see significant growth opportunities by offering both existing partners and new customers across the world a leading comprehensive gaming offering covering the technology platform, sportsbook, games, games aggregation and managed services.”
BtoBet, and its proprietary sportsbook, were acquired by Aspire in October 2020. According to the operator, its subsdiary has a solid foundation in Latin American and African markets, with an aim to expand its business in Europe and the US.
Aspire, meanwhile, has operations in 30 regulated markets, including the States, UK, Portugal, Spain and Ireland. This puts the operator in a strong position to help BtoBet reach its goals.
The committee’s statement read: “The bid committee of Aspire Global unanimously recommends the shareholders of Aspire Global to accept the full cash consideration alternative of SEK 111 ($12.14) per Aspire Global share, which is part of NeoGames’ public tender offer.”
