The sports betting operator, a wholly owned subsidiary of PointsBet, has been awarded the two licensing agreements by the Pennsylvania Gaming Control Board, and is now permitted to offer online sports betting and online casino products to customers in the state.
Johnny Aitken, CEO, PointsBet USA, commented: “We are excited to be inching closer to officially offering PointsBet’s products to sports fans and bettors in Pennsylvania, in partnership with Penn National Gaming.
“With Pennsylvania ranking among the top five sports betting states in the nation, PointsBet is thrilled to be able to soon establish its presence in this lucrative market, and we are appreciative of the support we’ve received from the state of Pennsylvania and the great people at the Gaming Control Board.”
PointsBet hopes to leverage its partnership with NBC Sports when promoting its content in Pennsylvania, where the media corporation is headquartered. As the exclusive betting partner of NBC Sports, PointsBet has access to premium TV and digital assets, as well as a portfolio of sporting events and marketing initiatives.
On the agreement with NBC, Kyle Christensen, CMO PointsBet USA, said: “With NBC Philadelphia being a key asset in the NBC Sports portfolio, it will play a vital role in our ability to reach new customers and build brand recognition in this new market.
“We are excited to continue telling the PointsBet story and demonstrate to sports fans and bettors in Pennsylvania exactly what sets the brand apart from the rest.”
In what has been a successful week for PointsBet, it recently announced that it had become the first sports betting operator to provide an ‘always on’ service to its customers. With the brand, bettors were able to access pre-game and in-play wagers with zero suspensions across a range of markets.
