The deal, which comprises a five-year contract, sees ALC acquire the licensing rights to NeoPollard’s NeoGames Studio library, consisting of over 200 titles. They will be added to ALC’s existing digital portfolio, with the iGaming brand the only licensed operator in the Atlantic Canada region.
Robert Lalonde, iGaming Manager, ALC, commented: “The Atlantic Lottery is excited to work with NPI to enhance the exceptional experience we are able to deliver to players online. ALC strives to offer the best digital content available within a world-class responsible gambling framework that keeps more gaming revenues within the Atlantic Canada region to directly benefit residents.
“This new partnership and content integration with NPI will give ALC the opportunity to expand the game content we offer online and broaden our competitive appeal to players.”
The move is part of ALC’s growth strategy, with NeoPollard’s content supporting current popular titles from ALC’s Instant Win category.
Liz Siver, General Manager, NeoPollard Interactive, said: “NPI is thrilled to celebrate another first for our company with our new partners at ALC. Our digital content partnership with ALC once again demonstrates NPI's willingness and ability to customise our best-in-class solutions; to address the unique needs of each of our lottery customers, to maximise profitability and proceeds to good causes.
“The exciting and innovative game content developed by our Games Studio will undoubtedly enhance ALC's online footprint and create additional opportunities to attract new audiences, while driving overall program KPIs.”
