Published
OnlineLotteryIndustry

NeoPollard signs content supplier agreement with Atlantic Lottery

NeoPollard Interactive has entered into a content partnership with the Atlantic Lottery Corporation (ALC), the supplier’s first digital agreement across North America. 

lotteryballs

The deal, which comprises a five-year contract, sees ALC acquire the licensing rights to NeoPollard’s NeoGames Studio library, consisting of over 200 titles. They will be added to ALC’s existing digital portfolio, with the iGaming brand the only licensed operator in the Atlantic Canada region.  

Robert Lalonde, iGaming Manager, ALC, commented: “The Atlantic Lottery is excited to work with NPI to enhance the exceptional experience we are able to deliver to players online. ALC strives to offer the best digital content available within a world-class responsible gambling framework that keeps more gaming revenues within the Atlantic Canada region to directly benefit residents.  

“This new partnership and content integration with NPI will give ALC the opportunity to expand the game content we offer online and broaden our competitive appeal to players.” 

The move is part of ALC’s growth strategy, with NeoPollard’s content supporting current popular titles from ALC’s Instant Win category.

Liz Siver, General Manager, NeoPollard Interactive, said: “NPI is thrilled to celebrate another first for our company with our new partners at ALC. Our digital content partnership with ALC once again demonstrates NPI's willingness and ability to customise our best-in-class solutions; to address the unique needs of each of our lottery customers, to maximise profitability and proceeds to good causes.  

“The exciting and innovative game content developed by our Games Studio will undoubtedly enhance ALC's online footprint and create additional opportunities to attract new audiences, while driving overall program KPIs.”

Industry News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine