W88 has become the official Argentine Football Association (AFA) sportsbook in the Asian market, after the company signed a sponsorship deal with the AFA.
W88 is an operator in the Asian market that already has several sponsorship agreements with teams in the English Premier League.
This new deal represents a step in W88’s global expansion strategy; the term duration is for the entire 2022 year, including the coming World Cup in Qatar.
AFA President Claudio Tapia commented: "In all these management years we have developed a strong expansion of our AFA brand in markets that, in the past, were not commercially exploited – such as the Asian market.
“Thanks to this job, we can build agreements like this one with important brands that find in AFA today a strategic partner for their marketing plans in this important region. I welcome W88 to our national team's sponsorship platform."
W88 Business Development Manager Hilly Ehrlich added: “This new relationship is really exciting for W88 and represents a huge milestone as a brand in being able to achieve some of our marketing objectives.
“We are a very ambitious brand and are excited to have joined forces with the current South American champions. Being able to link with arguably the world's best player and squad shows the ambitions we have, and partnering with one of the favourites for the upcoming World Cup is very exciting.”
Leandro Petersen, AFA's Chief Commercial and Marketing Officer, also commented: “2022 will be a great year for AFA, our challenge is to take it as an advantage to grow. Today we begin this working joint pathway together with W88 wishing them a great success."