PointsBet has unveiled its mobile and digital sports betting product in New York, following this month’s launch of online sports gambling across the state.  

The new PointsBet product, which takes the form of a mobile app, marks the ninth digital sports wagering service launched by the operator to date. Other states also live include Colorado, Michigan, Illinois, Indiana, New Jersey, Iowa, West Virginia and Virginia. 

At the start of January, the New York State Gaming Commission (NYSGC) confirmed that the first four of nine approved operators had been given the go-ahead to commence online sports betting within the state. These included DraftKings, Caesars Sportsbook, Rush Street Interactive and FanDuel. PointsBet is the next operator to be fully approved, with Wynn Resorts, Resorts World, Bally’s Corp and BetMGM next in line. 

Johnny Aitken, CEO, PointsBet USA, commented: “Launching in New York is a significant milestone for PointsBet, being one of nine approved online sports betting operators in the state. New York’s passionate sports fans and bettors will now have access to the fastest online sports betting product in market, with a live, in-game betting experience that PointsBet controls through our proprietary technology and world-class team that is unrivalled.” 

Aitken’s comments were echoed by Sam Swanell, CEO and Managing Director, PointsBet Group: “This marks a momentous day for PointsBet in officially launching within the state of New York, poised to be one of the largest markets in the United States. The PointsBet team is excited to prove our reputation and consistent ability to deliver a world-class experience to New York sports bettors.” 

PointsBet, listed on the Australian Stock Exchange, was recommended for approval by the NYSGC back in November 2021.

PointsBet Group CEO Sam Swanell was one of the interviewees in Gambling Insider's recent CEO Special. You can read the full in-depth interview here.