Published
Mergers & AcquisitionsSports Betting

Aspire Global signs agreement with BoyleSports

Aspire Global has signed an agreement to provide its full turnkey platform solution to BoyleSports for its planned entry in the Netherlands.

aspire boyle

The agreement includes Aspire Global’s full, localised managed-services offering with the CRM system AspireEngage, with the company to support the operator with all Dutch-speaking customer support and fully-managed localised CRM promotions to its players.

Aspire Global will also provide the relevant tools for the compliant onboarding of Dutch players, as well as integrated solutions with all main payment providers.

Aspire Global CEO Tsachi Maimon commented: “The partnership with BoyleSports is a significant confirmation of the strengths of Aspire Global’s complete iGaming offering. We are very excited about this opportunity to support BoyleSports – one of the industry’s most established brands – when planning to enter the newly regulated Dutch market.”

BoyleSports is expected to operate in the Dutch market through its own licence, and plans to submit its Dutch licence application shortly. It is currently licensed in the UK, Ireland and Gibraltar, and is Ireland’s largest independent retail bookmaker, with over 350 retail branches across the UK and Ireland.

“While planning for our entry into the regulated Dutch market, we were in search of a partner who could provide us with a future-proof, high-quality, turnkey solution,” said BoyleSports CEO Mark Kemp.

“We have in Aspire Global found the perfect partner who will support us with leading technology, exciting games and all the localized player support we need. This will enable us to focus on the player experience and branding of our new business in the Netherlands.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Awards
Executive Profiles
Wynn Resorts
Table Trac/CasinoTrac
Grosvenor Casinos, The Rank Group
Fertitta Entertainment
Scientific Games

Facing Facts: Looking back on how Asian operators fared in Q4 2022

Gambling Insider takes a closer look at various facts and fi...

GBGC Data: How betting has changed in the US and Europe over the years

Global Betting & Gaming Consultants (GBGC), the global gamin...

Taking Stock: How did Asian operators share prices fare over the last six months?

MGM China, Melco Resorts & Entertainment, Sands China and Wy...

AI in the gambling industry: Evolving or deskilling?

With expert industry insight from suppliers OPTX and Sportra...

Read Magazine