NOGA, which now consists of 11 associate members, was founded in The Hague in 2013. Its mission is to ensure a “well-regulated, attractive and safe online gambling market in the Netherlands with a level playing field.” Last year, operators LeoVegas and Tombola also joined its ranks.
Bayton, which focuses primarily on the supply of casino games through a variety of brands, operates under a licence from the Malta Gaming Authority. The company owns 13 online casinos, with brands including Jackpot City Casino, Spin Casino and Lucky Nugget Casino.
Gregory Bettridge, Director of Bayton, commented: “We are excited to join NOGA as it provides an opportunity for those in the Dutch market to have a voice and hopefully facilitate a positive change in the perception of gaming. Our primary focus is the customer, and to help them play responsibly ensures that their experience is enjoyable and sustainable.
“By collaborating with other well-known operators and having open dialogue with regulators, we can improve systems for responsible gaming and coordinate our efforts to better prevent fraud and money laundering.”
Other associate members of NOGA include: bet365, Betsson, Betway, Entain, Flutter Entertainment, Kindred Group and Nuvei.
The Association commented: “We are delighted Bayton has now joined the ever-widening NOGA family. Bayton is the company behind some very well-known and popular online casinos, and with its expertise and input NOGA can add yet even more international experience to the betterment of the Dutch market.
“NOGA sees Bayton’s decision to join as a sign that indeed the industry is moving more and more towards full cooperation. We look forward to closely working together with them to the greater good of the Dutch gambling market.”
