Poker network Ongame are to offer online casino gaming for the first time.
Customers playing poker on Ogame via Scandinavian operators Paf will now be able to enjoy casino side games while at the poker table.
The games, provided by WMS company Jadestone, are designed to increase operator revenues without cannibalising their poker turnover.
It is also hoped that the side games will increase long-term player loyalty through the promotion of other gaming products to poker players.
Paf head of poker Arvid Klingström said: “With our focus mainly on recreational players, this is a natural step to expand our offering towards our poker players and to cross-promote poker and casino.”
Peter Bertilsson, managing director of Ongame, added: “Ongame’s excellence within poker and our long-term relations with our operators puts us in a unique position to offer an improved player experience and increased profits for our partners.”
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