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Blue Lake Casino & Hotel selects Quick Custom Intelligence

Blue Lake Casino and Hotel, and Quick Custom Intelligence are planning the installation of the QCI Platform into the aforementioned casino in Blue Lake, California.

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The addition of this gaming platform aims to align marketing, player development and casino operations around a single view of the casino’s data content.

The gambling amenities at Blue Lake Casino and Hotel include over 700 slot machines, Bigfoot Bonus Jackpots, a range of table games as well as the Redwood Rewards Club.

The setting on California’s Redwood coast offers a range of restaurant options, including Alice’s Restaurant, Sushi Blue and the Wave Lounge. 

"We are thrilled to be partnering with QCI. Their reporting and analysis tools are thorough and robust, but what really impressed us was the entire QCI team. From the first representative to the founders, we have been more and more bought into this company. It is an exciting endeavor and we know we picked the right group to team up with," said Jace Baldosser, Casino Manager at Blue Lake Casino & Hotel.

To date, QCI has installed software in over 45 casino resorts in North America and over 3,000 sites across four continents.

Dr. Ralph Thomas, CEO of QCI, stated: "Blue Lake Casino & Hotel's decision to select our Unified Gaming Platform shows the importance of continually developing products that truly fit our customers' needs.

"The Nimble Edition was developed specifically for casinos with under 1,000 slots, allowing their hosts, marketing executives and casino operations teams to function in a modern, data-enriched environment.

"With over 45 casino resorts in North America and over 3,000 sites worldwide utilising QCI's Unified Gaming Platform, we are confident our proven product will continue to meet the growing needs of Blue Lake Casino & Hotel."

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