Published
MarketingIndustry

GambleAware to launch first-ever gambling harm campaign for women

GambleAware will launch its first harms prevention movement specifically targeting women, with the campaign going live from Monday 31 January. 

womangambling

New analysis, commissioned by the charity’s Chief Executive, Zoe Osmund, brings to light how up to one million women across the UK are at risk from gambling harm.

This has been backed up by statistical data that shows female-focused gambling websites typically witness a spike of 29% between December and March each year, in comparison to other months.  

As part of the new campaign, several awareness and information materials will be published, including a four-minute video starring presenter Angelica Bell. In the video, the presenter speaks to various gambling and health experts to understand the challenges women face when experiencing gambling harm, and the unique stigma surrounding them. 

A new TV advert, also going live on 31 January, aims to increase female awareness of gambling issues. In the advert, a woman is so distracted by a gambling app on her phone she fails to realise what’s going on around her, until the funds in her account run out. 

The campaign will also include materials for women already suffering from problem gambling, including how to spot the signs when help is needed, and where to go to find professional guidance.  

In similar news, Swansea University published a study undertaken in partnership with the Royal Air Force (RAF) Benevolent Fund, highlighting how serving RAF personnel were more likely than a typical member of the general public to suffer from gambling harm.  

The study estimates that 2% of servicemen and women are currently suffering from symptoms of problem gambling, while a further 13.7% were at risk.

Premium+ Connections
Premium

RISK

 
Premium

Imagine Live

 
Premium

PIN-UP Partners

 
 
Premium

GammaStack

 
Premium

Sport Generate

 
Premium

Lynon

 
Premium

1xBet Partners

 
Premium

Digitain

 
Premium

Galaxsys

 
Premium

Revsharks

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...