From 4 April 2022, private operators who have registered with the Canadian province’s Alcohol and Gaming Commission (AGCO), and have executed an operating agreement with iGaming Ontario (iGO), may begin offering their products to players.
Penn National subsidiary, TheScore, has purportedly begun work ahead of the April launch date, when it plans to take its TheScore Bet wagering brand live in Ontario.
While it must still satisfy all regulatory requirements, and enter a commercial agreement with iGO, Penn National President and CEO Jay Snowden was optimistic.
He said: “As Canada’s preeminent digital sports media brand, TheScore is uniquely positioned to capitalise on the introduction of the open and regulated internet gaming market in Ontario, its home territory.
“Launching TheScore Bet in Ontario will mark an exciting expansion of our online gaming business into a major new market where we already have an established mobile sports media product in TheScore app and a wide base of loyal users.”
Likewise, Rivalry Corp’s Co-founder and CEO Steven Salz expressed his enthusiasm for the launch.
Headquartered in Toronto, the sports betting and media company is native to Ontario, and has already submitted an application to the AGCO.
“We are very excited to learn that Ontario residents will have access to safe, regulated internet gaming on 4 April,” said Salz.
“We support this decision and believe it is the best way forward for the province. Rivalry has been involved in the Ontario licensing process since it was first announced, and we look forward to launching services in our home market.”
