The gaming content provider, owner and operator of brands including LottoKings and WinTrillions, has launched the LottoHub app, which has been approved by the Google Play Store and is free for users to download.
Steve Budin, CEO of Kings Entertainment, commented: “We've created a product that will target enthusiastic lottery customers globally, and particularly those in Latin American countries, a key market for our lottery offerings. Android is the predominant platform for mobile devices across the region and our goal was to create a must-have app for lottery aficionados in this market.
“This app will identify players with strong potential for our other lottery products, and will contribute to our growth strategy. We're essentially 'bringing the haystack to the needle' – and creating a huge advantage in qualifying potential customers.”
The product launch aims to take advantage of the growing lottery-playing community worldwide. The industry was valued at $336bn in 2019, with this figure expected to grow to $434bn by the end of 2026.
Kings Entertainment will use the app to bring lottery players to its platform, while also cross-promoting the LottoKings and WinTrillions brands.
The company was formed in 2005 and earlier this year announced its intention to diversify into the online casino vertical over the next 12 months.
Kings Entertainment has forged deals with the likes of Oryx Gaming, Red Tiger and Evolution Gaming in recent times, adding to its portfolio of casino content.