The terms of agreement will see Playtech develop a range of cross-product content based on The Jockey Club's famous races and racecourses.
In addition, Playtech will have the rights to develop content across its product verticals, including casino, live casino, poker, virtual sports and bingo.
The first of these will be launched in time for the Cheltenham Festival later this year and will include an RNG casino game that will ultimately be included in Playtech’s Sporting Legends suite.
Playtech has experience of working with industry operators and suppliers and previously led efforts to develop the industry’s first code of conduct on safer game design.
Subsequently, Playtech Protect has developed the use of research, data and AI to develop products to identify at-risk customers and deliver interventions to ensure safer gambling for its customers.
However, Playtech has not been shy of falling foul of its own problem gambling failings in the past, receiving fines from the Gambling Commission.
James Frendo, Casino Director at Playtech, said: “At Playtech, we are committed to developing the most engaging branded content. By partnering with an iconic sporting institution such as The Jockey Club, we are able to create a full range of exceptional and exciting cross-product content.
"Partnering with globally recognised brands is a key pillar of our branded content strategy as we look to deliver a unique and engaging responsible gambling experience to our customers.”
Founded in 1750, The Jockey Club is the largest commercial group in Britain’s second-biggest spectator sport. It operates 15 racecourses around the country as well as The National Stud, Jockey Club Live, Jockey Club Services and its charity, Racing Welfare.
Charlie Boss, Chief Commercial Officer at The Jockey Club, commented: “We are delighted to partner with Playtech, whose software and expertise will help translate the success of our historic brands into the iGaming market for the first time. Playtech also shares our values on putting safer gambling at the heart of their products.”
