Evolution has gone live with the Ruby Lounge, a dedicated online live casino environment for customers of ComeOn Group brands across multiple markets.

The Ruby Lounge currently encompasses eight Live Blackjack tables and one Live Roulette table, all served by ComeOn’s dealer team.

Operating around the clock from Evolution’s studios, the Ruby Lounge is a “brand within brands,” according to ComeOnGroup.

This follows the growing trend within the industry of customised branding for different operators; BGaming is another example with its Brand Exclusives.

ComeOn Group has been a partner of Evolution since 2013; its brand portfolio includes ComeOn, Snabbare Hajper, Casinostugan and more. The group operates in multiple markets, including Sweden and Denmark.

Cristiano Blanco, CPO at ComeOn Group, said: “The Ruby Lounge extends choice and entertainment, offering an exclusive, premium, vibrant and exciting live gaming experience.

“Once again, Evolution has proved what great partners they are. The Ruby Lounge has such a strong identity yet works with all our brands.”

Erland Hellstrom, Commercial Manager at Evolution, commented: “We have been working closely with ComeOn Group for many years and we’re delighted that their dedicated live casino environment is now live.

“The end result is magnificent, and early statistics suggest ComeOn Group players absolutely love the whole look and feel of this premium environment with its world-class live casino games.”

Founded in 2008, ComeOn Group launched its first online brand in 2010 and is currently operating more than 20 brands on its proprietary platform.

ComeOn Group’s international staff consists of over 500 employees across seven locations.