Officially titled ‘Olympic Games Jam: Beijing 2022’ and developed in conjunction with the International Olympic Committee (IOC), the game encourages players to participate in a series of winter sports events to earn Olympic NFT digital pins. Players will have the opportunity to customise their avatars in games such as Snowboard Cross, Slopestyle and Skeleton.
The game is available on both Android and iOS devices, with its release coming a day before the Opening Ceremony, on Friday 4 February.
Taehoon Kim, CEO, Nway, commented: “The Olympic Games are the world's largest sport celebration. We can't think of a better genre than party games to get everyone across different gaming skills involved for this global celebration in a massive way.
“Nway has a track record of creating high-quality multiplayer games, and making Olympic Games Jam: Beijing 2022 a play-to-earn title is going to let gamers and NFT collectors alike to not only engage with the Olympic Games, but also own a piece of Olympic history.”
The developer claims there are three ways to earn Olympic NFT digital pins: firstly, through playing the arcade-style events in the game itself; secondly, by purchasing randomised packs on Nway’s website and thirdly, by purchasing pins directly from other collectors on the Nway marketplace.
The NFT market has grown substantially in recent times, boosted by the introduction of several high-profile individuals and organisations to the industry. Floyd Mayweather, Arsenal Football Club, Nintendo and GameStop have all announced, or are expected to announce, their involvement in NFT trading.
An NFT, unlike other forms of cryptocurrency, is non-interchangeable and completely unique to its owner. According to the Financial Times, the NFT marketplace reached a value of $41bn in 2021.
