Launching across the US, this play-for-fun poker event marks the first time the award-winning actor has partnered with a mobile entertainment game.
The commercial itself is named “The Legend of World Series of Poker” and it involves Fishburne watching and narrating the story of WSOP player “StanDaMan.”
The theme of the commercial sees StanDaMan on a mission to achieve a digital version of the WSOP championship bracelet, the most coveted prize in poker.
While sitting in an American diner, his environment morphs into a stunning medieval, royal dining hall that’s full of food and colourfully dressed people. The story details how the experience of playing WSOP makes the everyday epic, giving players the chance to “Become A Poker Legend'' by turning nothing into greatness.
Fishburne commented on the campaign: "It was a really interesting offer to join the project. It came to me, and I thought 'I had to be a part of this.' I'm aware of WSOP and am fascinated by the gamesmanship of it. I'm thrilled to be a part of this game, and hope people enjoy my presence and that it can give them some joy!"
Ofer Kinberg, Chief Revenue Officer of Playtika, said: "Laurence and his amazing personality and style really brings to life the WSOP player experience. We are proud to have created a commercial that complements the epic persona of Lawrence with the epic legacy of World Series of Poker for the benefit of our players."
