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Entain acquires $237m Avid Gaming for Canadian market

Entain has completed the acquisition of Avid Gaming from Middlebrook Investments, paying CA$300m (US$237m) for the company and its subsidiaries. 


The operator, which recently applied for an iGaming licence in Ontario, adds Avid Gaming’s Canadian brand, Sports Interaction, to its roster of sports gaming operators.

Other brands owned by Entain operating in Canada include Bwin, PartyCasino and partypoker. 

Jette Nygaard-Andersen, CEO, Entain, commented: “Sports Interaction is the leading Canadian sports betting and gaming brand, and is aligned perfectly with our own ambitions of great customer service and ambitious growth, coupled with an unwavering commitment to sustainability.  

“It is highly complementary to our existing operations in Canada, and the combination of its local expertise; and Entain’s powerful platform will provide customers with an unrivalled range of exciting and engaging products in this fast-growing market. We look forward to welcoming Will Golby and his team to Entain.” 

Sports Interaction is exclusively operated by Mohawk Council of Kahnawà:ke in Canada. The partnership between the online sportsbook and Mohawk Online will continue as part of this agreement.  

Kahsennenhawe Sky-Deer, Grand Chief, Mohawk Council of Kahnawà:ke, said: "Entain is a world-class operator with a genuine desire to positively contribute to the communities in which it operates.

"Kahnawà:ke is well known in the gaming industry, not only for our internationally recognised jurisdiction through the Kahnawà:ke Gaming Commission, but also for our socio-economic initiative, Mohawk Online.  

“This new partnership between Entain and the Mohawks of Kahnawà:ke is mutually beneficial, and brings with it prime opportunity for bolstering our self-sufficiency through the continuing success of Sports Interaction.” 

As part of the acquisition, leading Avid Gaming executives – such as CEO Golby – will transition over to Entain’s leadership team.  

Those executives will aim to continue the growth experienced by Sports Interaction in 2021, where it generated revenues of CA$76m, an increase of 40% year-on-year.

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