The agreement will see Fubo Sportsbook become an Official Mobile Sports Betting Partner of the NBA team when the sportsbook launches in Ohio, pending requisite regulatory approvals.
The agreement further advances the current marketing partnership between the two groups which was formed in October 2021.
The partnership will involve the opening of a 3,000 sq. ft. sports lounge inside Rocket Mortgage FieldHouse, with the venue to serve as a game-day destination for fans, with Fubo Sportsbook to provide incentives and special bonus offers. Fans will also be able to watch NBA matches from the lounge.
“This is an exciting evolution of our continued partnership with Fubo Gaming,” said Len Komoroski, CEO, Cavaliers and Rocket Mortgage FieldHouse. “The Fubo Sportsbook mobile wagering platform provides leading technology, connectivity and entertainment that aligns perfectly with our commitment to innovation and engagement across every aspect of the fan experience.
“We look forward to the continued collaboration with Fubo as we work to establish a best-in-class sports betting marketplace to offer our fans in Cleveland and throughout the state of Ohio.”
In the build-up to the launch in Ohio, Fubo Gaming and the Cavaliers will promote the partnership through an integrated marketing campaign, which will involve co-branded broadcast-visible signage, and a presence on team television and radio game programming.
Fubo Gaming President Scott Butera commented: “The opportunity to enter the Ohio sports betting market with the Cavaliers as our partner is a major step forward for Fubo. Ohio has a passionate fan base who will enjoy Fubo’s uniquely integrated streaming and wagering sports betting experience.
“The Cavs are at the forefront of sports innovation and consistently create highly engaging fan experiences. This partnership provides Fubo with instant access to a highly attractive customer base.”
